A2P Voice
Monetization
In the pursuit of cost-effective alternatives, enterprises are turning to Over-The-Top (OTT) solutions that have introduced flash call (A2P Voice) authentication, often supported by major aggregators and Communication Platform as a Service (CPaaS) players.
A2P Voice Monetization
In the pursuit of cost-effective alternatives, enterprises are turning to Over-The-Top (OTT) solutions that have introduced flash call (A2P Voice) authentication, often supported by major aggregators and Communication Platform as a Service (CPaaS) players.
Presently, Mobile Network Operators (MNOs) lack the technological capabilities to manage flash calls effectively. Ultranet Telecom steps in to bridge this gap, providing MNOs with the ability to either block or fully monetize such traffic, thereby creating a lucrative new revenue stream.
A2P Voice Monetization
The ascendancy of the A2P Voice segment is predominantly fueled by enterprises seeking innovative methods for customer verification. A notable development in this realm is the introduction of flash calls (A2P Voice), propelled by OTT players like WhatsApp and Telegram.
Flash calls leverage missed calls as a form of Two-Factor Authentication (2FA), offering significantly reduced costs and enhanced user convenience. This emerging trend is poised to make a global impact, already gaining traction in certain regions.
While OTT and enterprise players are well-positioned to embrace flash calls, MNOs stand as crucial links in the chain that need to prepare for and capitalize on this trend. Currently, termination costs for missed calls are negligible for aggregators, leaving MNOs with limited visibility within their networks.
Moreover, existing platforms do not provide full visibility, control, and billing capabilities for flash calls. Consequently, many MNOs either choose to block them entirely or lack awareness of their occurrence, resulting in missed opportunities for monetizing flash calls within their networks.
A2P Voice Monetization
This cutting-edge solution goes beyond conventional communication methods
