In the pursuit of cost-effective alternatives, enterprises are turning to Over-The-Top (OTT) solutions that have introduced flash call (A2P Voice) authentication, often supported by major aggregators and Communication Platform as a Service (CPaaS) players. Presently, Mobile Network Operators (MNOs) lack the technological capabilities to manage flash calls effectively. Ultranet Telecom steps in to bridge this gap, providing MNOs with the ability to either block or fully monetize such traffic, thereby creating a lucrative new revenue stream.
A2P Voice and the Imperative for MNO Preparedness
The ascendancy of the A2P Voice segment is predominantly fueled by enterprises seeking innovative methods for customer verification. A notable development in this realm is the introduction of flash calls (A2P Voice), propelled by OTT players like WhatsApp and Telegram. Flash calls leverage missed calls as a form of Two-Factor Authentication (2FA), offering significantly reduced costs and enhanced user convenience. This emerging trend is poised to make a global impact, already gaining traction in certain regions.
While OTT and enterprise players are well-positioned to embrace flash calls, MNOs stand as crucial links in the chain that need to prepare for and capitalize on this trend. Currently, termination costs for missed calls are negligible for aggregators, leaving MNOs with limited visibility within their networks. Moreover, existing platforms do not provide full visibility, control, and billing capabilities for flash calls. Consequently, many MNOs either choose to block them entirely or lack awareness of their occurrence, resulting in missed opportunities for monetizing flash calls within their networks.
Monetize Flash Call Prevention Solution
Ultranet, operating as a Managed Service, swiftly enhances revenue streams by actively monitoring inbound and outbound flows. This is achieved through the implementation of traffic admission policies and restrictions on unauthorized service use. Simultaneously, Ultranet enhances security, compliance, and cost reduction efforts through the utilization of state-of-the-art proprietary AI technologies, industry best practices, methodologies, and a dedicated team with extensive experience in A2P fraud detection/prevention and monetization.
The prevailing challenge for Mobile Network Operators (MNOs) has been the absence of a seamless solution to control the Flash Calling environment, allowing operators to define associated trunks and an A2P rate while rejecting calls from other (P2P) trunks. Ultranet offers a solution to this predicament, enabling MNOs to monetize flash calls by actively detecting them, distinguishing between P2P and A2P activity within the network, creating a monetizable channel for flash calls, and facilitating the entire journey from detection to pricing, billing, grey route mitigation, and complete monetization.
In essence, Ultranet empowers MNOs to have comprehensive control over every aspect of the movement, including pricing. For instance, pricing Flash Calls slightly below SMS can make Two-Factor Authentication (2FA) capabilities accessible to a broader audience, thus expanding the 2FA market.
Best-in-class Pricing & Flash Calling Control
In the dynamic A2P SMS space involving Over-The-Top (OTTs), enterprises, and Communication Platform as a Service (CPaaS) players, operators’ teams must be adaptable to market shifts. Ultranet’s technology supports various innovative pricing models, allowing operators to differentiate between international and national rates or create pricing models based on traffic use-case (such as dedicated products for transactional/2FA traffic, promotional/marketing traffic, and notifications).
Moreover, with large aggregators promoting flash call verification and the anticipated increase in adoption due to lower prices, Ultranet provides control over such calls—from detection to pricing and billing—creating an official channel for flash calls and ensuring full A2P SMS monetization.